Our latest advertising campaign launches on Boxing Day and sees the return of Mr Luck bringing with him his own brand of careers advice. Steering jobseekers away from his terrible tips and onto our site, we’ll be advertising both on TV screens and on outdoor digital billboards.
The advertising campaign reaches jobseekers:
When commuting to and from work
Whilst they’re shopping at the weekends
As they relax in front of the TV
This will be a really personal campaign, as we’ll be giving them information relevant to them by location and activity, making it hard to ignore.
Why TV and outdoor advertising?
The combination of TV and outdoor (digital billboard) advertising gives us the best possible reach for our target audience (ABC1 jobseekers).
Why start on Boxing Day?
With the Christmas shopping over, the January sales are the busiest time in the retail calendar. And with thousands of people spending money (and thinking about going back to work in the New Year) we think this is the perfect time to target them.
We’ll be in busy shopping centres the length and breadth of the UK, including the Bullring in Birmingham, Trinity in Aberdeen, Grosvenor in Chester, Meadowhall in Sheffield, Bluewater in Essex and Queens Arcade in Cardiff.
What about TV?
Mr Luck is back with worse careers advice than ever before and will be on our screens on 2nd January.
With his terrible tips helping to promote our message that “it’s not luck, it’s totaljobs.com”, we’ll reach 75% of our target group of ABC1 adults. Mr Luck will be making his reappearance across a range of digital channels, but with a real focus on the mainstream channels of ITV1, Channel 4 and Five.